As a digital marketer, you clearly know that link building and content marketing are vital to each online advertising campaign. And whether you are just connecting with your fellow bloggers, or maybe reaching out to commerce influencers, blogger outreach is indispensable for intensifying your brand’s visibility as the content.
By definition, Blogger Outreach refers to the process of placing your product or content in front of significant bloggers and journalists in the relevant industry through sending them tailored emails. With that said, blogger outreach is no easy task. For it to be effective and achieve its expectation, blogger outreach needs a methodical approach. It also requires a significant commitment in terms o time and effort. However, devoting to blogger and influencer campaign is a no-brainer. Such have an enthusiastic following, and the blogger outreach efforts ultimately consent to your brand access to their followers. The following explains to use blogger outreach for promotional purposes.
Have Truly incomparable Content
It is utterly pointless to promote your content through blogger outreach unless your content is entirely exceptional. Also, influencers and bloggers will not be willing to promote your content if it is not unique, interesting and unique. Irrelevant and content lacking real value will always be a turn-down to bloggers and influencers. Some brands are always creating content just for the sake of it. Promoting such content is likely to bear less or no fruit.
To get a hold of influencers and bloggers to connect, you could do with spending sufficient time in the ideation stage and identifying concepts that are beyond doubt relevant as well as preparing content that will go far beyond and above what is at hand from other different sources. The attribute of content uniqueness brings about the aspect of competitive advantage to the owner. The ideation stage requires the use of unique tools most of which are available online freely such Feedly for creating a curated list of blogs for the purpose of brainstorming for topics.
This is probably among the first steps especially when you are new to blogger outreach to promote your content. Use search operators to determine relevant bloggers and influencers relevant to your line of content. However, you should such a search when you are sure that your content is exceptional and applicable. There is a diversity of methods you can use when creating an influencer database. You need to spot sites that have parallel content as yours, and since relevancy will eventually be a characteristic of an influencer’s verdict to endorse your product or service. Soon as you have a considerable blogger outreach list of impending endorsers, you will have to grade them in an attempt to narrow their list down and make maximum from your efforts.
Grade Influencers on the Blogger Outreach listing
Since the outreach campaign is a long-term commitment, you are not just connecting for the sake of large followers. Your long term goal will involve building relationships as well for the brand’s sake. Blogger outreach elements to use in such a case include citation flow, the ranking of the potential site and the frequency of posting such blog posts. Additionally, page’s trustworthiness is easily identifiable by checking the trust flow; domain authority is also a key indicator to check.
Develop a commanding Pitch
As soon as you have some touch points and have shared content with potential influencers, you are just a step away to blogger outreach. A great email pitch must possess some positive attributes. Such aspects include transparency, are short with a personal touch and as well be professional. Since most sales pitches go unswervingly to trash, it is important to be transparent regarding what you want from the influence or blogger by letting them aware of what you are offering. Also, bear in mind that you are for ever and a day building relationships. Additionally, influencers are obviously busy individuals who might not have the time to read a novel-length pitch. Therefore, keeping it short, concise and exciting is most excellent practice. Also, regarding keeping it professional, no blogger will risk their reputation on an individual who is not professional. Express confidence, be convincing and do not forget about grammar! Broken grammar can quickly destroy your blogger outreach endeavors.
Set blogger outreach on autopilot
Since more new content is always put up a day after another, you need to keep your hands on the beat of your topic and get in touch without delay as soon as a new opportunity shows up. Such is achievable through a number of ways including mentioning the relevant keywords. Find the right alert tool and just place a number of keywords that have a relation to your section of your content in the alerts tool of your choice. Whenever a user mentions your keywords online, you will receive a notification on the same. If the keyword makes sense depending on the keyword context, you may decide to reach out to the article author and have them take a look at your content. Also, you may add new links to the relevant sections.
To succeed in the use Blogger Outreach to endorse Content requires commitment and high aggressiveness just like in any other online promotion. It may take a while, but the fruits will eventually show and it will be totally worth all the effort, commitment, and struggle. Also be a bit less picky when vetting outreach prospects and also spend more time on older outreach options since such have slightly less requirements.