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A few years ago, content marketing was just a sideshow in most business formations. Little focus was given to the marketing strategy since the results were deemed too small to catch the attention of the entrepreneurs. The revolution is taking new shape every day, and marketers are keen to keep up with theRead more
Google recently changed the Google AdWords, and the change is expected to alter the way campaign optimization functions. The difference will mainly have a significant impact on view-through conversions. Although the move may be perceived as too technical to many Google advertisers, it is of great use toRead more
Digital marketing is a concept that has engulfed the modern marketing Arena. As to whether it shapes the next marketing platform remains dependent on the extent to which the existing platforms influence the business world. While Google analytics seems to lay the ground for the online marketing, many find itRead more
At the end of every year, everyone wants to know what the tech world expects concerning inbound marketing, social media, content marketing as well as online behavior. The search for such information is meant to help marketers and companies to prepare for the anticipated changes and perhaps synchronize themRead more
Everyone is talking about it, and every company is striving to get the best out of online marketing. While the concept presents a vast potential to the modern businesses, a vast majority of the companies are yet to crack the codes required to spur their endeavors to full function. The tools are many, and theRead more
For a long time, marketers considered Facebook and Google AdWords as adversaries. It’s the long-standing rivalry between Facebook and Google that depicted raw evidence that the two were direct competitors, perhaps ready to go any mile to scoop the market. With that in place, marketers had to make difficultRead more
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