Just like the Panda update that occurred a while back, the Penguin update has raised many frustrations from nearly all webmasters and SEOs. Most of such people claim to have been following the rules at hand to the letter. Well, according to an earlier in-depth analysis, link relevance and anchor text diversity are the key factors of Penguin. Penguin’s latest 4.0 update shook-up the SERPs of numerous niches by fiddling with the standard anchor text ratios. This article is a complete illustration of the effects of the update by use of specific case studies.

A comparison to the old Penguin Version


Although the new version acts as a guard against naughty competitors in a twenty-four seven basis, the ranking changes had an adverse effect on a majority of users. Spammy link signals often paid text links that use exact matching anchor text, guest posts on dubious sites, comment spam, article advertising sites, and links from potentially perilous sites were among the matters for the sites affected by the algorithmic modification. Although Google has been hitting websites for violent anchor text for keywords in any backlinks even before Penguin, the new update has made anchor text assortment more critical. Data from thousands of the affected websites that saw their rankings drop was thoroughly analyzed to examine of any irregularities such as an imbalance of percentage anchor text for optimization or money keywords. According to the findings, many websites that saw their search rankings fall had a money keyword for their anchor text in more than 65% of their internal links. It is important to note that the percentage is not a full guarantee of the results of the Penguin change. Therefore essentially, what Penguin 4.0 did was an attempt to accurate its rankings with the aid of discounting patterns it deems link spam.

SERP performance after Penguin Rollout

serps down

Apart from SERP, most niche sites have nearly been hit hard by the Penguin 4.0 release. An individual site A that had been ranking on the first position in the previous three months immediately dropped to position six soon after the Penguin update release. The site remained in the position for a few weeks till the issue was detected. On the other hand, another website B replaced site on the first position ranking had been in the fifth place in the previous weeks. Other sites in the second and third place disappeared entirely from the classification. Through a comparison of niche-specific anchor text distribution means before and after the rollout, some distinct patterns were evident. Among such patterns include a significant decrease in the standard number of target anchors by 15%. Additionally, a noticeable increase in the use of LSI synonyms as well as a rise in brand + URL keywords significantly was also evident. Also, topic anchors had a slight increase of about three percent. From the above analysis, it is clear that SERP result was in desperate need of a Penguin change visit.

Duplicate Content and Site Clean Up


Despite the fact that it is simple to concentrate on just cleaning up all links just in case of a Penguin recovery, it may be something else pulling down your rankings on search engines. Conceivably a site Google views have harshly scraped the content on your site. As a result, presently it is either connecting your content with some credit. Also, an internal link to your website within your copy text could also be doing harm. Hence, to be on the safe side, ensure that your original content has no duplication from other websites. If at all you aren’t confident regarding such duplications, Copyscape is a great tool to confirm such. If you discover that other sites are illegally using your content, Google has a page in place for one to put forward a DMCA report and appeal for the elimination of content. When Google pulls down such a duplicating site, which is one reduction in a bad backlink to worry about. And as you are at it, perform a complete SEO audit or spring cleaning to make certain there is nothing that can potentially harm you. For those sites that have crashed but have not done anything erroneous, it may well just be the case that such sites do not have a sufficient amount of excellent quality backlinks or perhaps their domains do not have authority.

What to do if you were affected by Penguin 4.0

As a first step, figure out that aspect of the Penguin update affecting you. The greatest cause being low-quality links, make sure that your links are from a trusted resource. Additionally, make certain that such links are from related and relevant sites. If you are doing all the above correctly, the chances are that your anchor text is the problem. You, therefore, need to thoroughly assess your niche-specific audience target for anchor text current distribution expectation concerning keyword. You may need to have a copy of your greatest competitors` anchor text having a backlink creep tool. The next step is to put the anchors into categories according to niche-specific standard. As soon as you have a clear view on the target, do the appropriate modification on your distribution. Change may involve diluting your distribution with the help of earning additional URL anchors. The good thing concerning the live-version of the new Penguin algorithm is that the recovery process can be quick if an appropriate anchor text analysis is complete and applied to the particular site at hand.