Microsoft: Azure partners on the road to profitability


The cloud business is booming, and many dealers have invested so much in the cloud business all over the world. It is the new thing, and every software dealer is keen to get a glimpse of what the cloud system has to offer. According to Microsoft Azure, the cloud business is generating huge sums of money annually since it was launched. On average, the amount of revenue that the cloud business is contributing is 20%, and the research conducted by Microsoft Azure indicates that by 2019, it is expected that the revenue will rise to up to a minimum of 40%. The report shows that the cloud revenue that cloud makes for Microsoft Azure partners is 47% of the total revenue which is a great contribution the clouds offers to the company.

Moreover, the report shows that many of the practices performed on the cloud applications show positive growth and development. However, the report also indicates that there are several barriers imposed that are affecting the process toward the goal achievement. In the United States of America, 32% of the Microsoft Azure partners indicate that the major problem that affects the company focuses on the employees. How so? They say that it is hard to ensure that all the employees are up to date and are on track with the use of the cloud system.

Also, another problem about the employees is about training employees on how to use the new technological developments which are difficult to learn when there no primary knowledge in the first place.

Similarly, another problem which is a barrier to success in the cloud evolution is experienced by other channeled Microsoft Azure partners. Some of the partners find it had to incorporate cloud offering services selection to their traditionally native customers. This factor comes up as a result of fear of losing the customers and also, the process of transitioning from the IT project to a more complex recurring income model.

This year in February, Microsoft Azure made playbooks on cloud practices, and the books were also made available to the public as you could easily download and access the content. You may want to imagine the number of downloads that were made during that period. The books cover on; Cloud Information and Management, Cloud Application Development, Data Platform and Analytics and Enterprise Mobility and Security. This playbook development was the recent bid made by the team to encourage all their partners to adapt to the cloud services, and with the information found in the books, partners were bound to be influenced and encouraged on a wide scale.

An IDC research sponsored by Microsoft Azure in 2016 shows that a total count of money amounting to $500 billion will be spent on the cloud services shortly. The e-book of 2016, “The Booming Cloud Opportunity” shows that a lot of money will be made from the cloud businesses. Microsoft Worldwide Channel and Programs’ CTO, Eduardo Kassner illustrates that there is a huge difference in the content found in the last year’s book and the content the 2017 e-book carries.

He further clarifies his statement in saying that, the last year’s book was more of a doubtful book in that, it had many questions trying to persuade why the cloud is the best deal. The book focused on trying to convince the users to adapt and use the cloud application. However, he continues to say that this year’s book is illustrative in nature in that, it is practical and it is showing all the partners how to make the changes. Kassner’s idea of the 2017 book is that, unlike last year’s book that was persuading partners to implement cloud applications, the 2017 book is showing them how to implement. It hence becomes of great importance to the partners as they are likely to gain the much-needed skills to carry out the functions.

To add onto what Eduardo is emphasizing on another influencer Zoiner Tejada the CEO of Solliance, Encinitas Calif consulting firm which is also one of Microsoft’s partners, says that, the four playbooks are essential to all partners. Though he helped in writing the book, Tejada does not base his argument on initiating the other partners but merely concentrates on what the partners should do and why they should do it in that way for purposes of profit and growth. Additionally, Dave Sasson the chief strategy officer at Hanu which is also a Microsoft partner in Princeton also says that the books are great resources.

Dave indicates that the books have valuable information that is useful to all partners as they show a step to step guide on how to incorporate cloud in an orderly manner. The books also according to Dave show the whole process to anyone who wishes to embark on the cloud journey. Lastly, Dave assures all the partners that, with the use of the book it is easier for all the partners who wish to develop cloud on already established infrastructure as well as those who wish to create. He says that the procedures provided by the books on how to embark on implementing cloud applications are very straightforward and are sectioned in that, there are various stages to go about to achieve the goal.

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