With mobile marketing come endless opportunities for firms to capture the aspirations of the target audience. Any serious company knows that mobile marketing is the future of digital marketing, and is on the verge of optimizing and adapting for the mobile marketing. In every public place, you may not need to look far to see people preoccupied with mobile gadgets. The mobile market is huge, and there is no sign that the growth will cease owing to the ever-changing landscape.
The tablets and smartphones are gradually taking over the digital market, to set a mesmerizing internet history. A vast majority of the industry players recognizes the potential, but only a few have made efforts to cash in on the concept. Marketers must keep track of the changes in the data behind how consumers behave in the digital media and how they respond to commercial advertisements. A look at different statistics gives a clear view of how big the mobile niche is, and how it is likely to grow.
With that in mind, companies are finding it vital to focus efforts towards the mobile platform. Deep linking remains an essential component for both mobile marketing and app growth. The numbers are indisputable; the players are beyond question of the importance, but understanding how consumers interact with different mobile devices and their preferences. To carve out a sound mobile marketing strategy, you may have to comprehend the following statistics:
About 80% of the internet users own a mobile gadget
While there is a general hype about the mobile marketing potential, most firms are yet to know the exact size of the coverage. Statistics shows about 80% of the internet users have a smartphone, which in most cases use to access the internet. From emails to shopping, they can do all the tasks from the comfort of the lounge. As the major cell phone service providers embark on issuing free smartphones, the number can only increase.
Marketers can seize the opportunity by making their sites and content mobile friendly or miss the fastest growing landscape. With that in mind, you can create an effective mobile marketing strategy that suits the industry as well as your company.
48% of the buyers begin the search with a search engine
Before making a purchase, most clients begin the search at the search engine. They are likely to look for different brands in the product line before choosing the one that best serves their needs and budget. A whopping 48% are known to start the purchase process at the search engine, and use smartphones to access the portfolio. Without valuable content, it becomes hard for them to find your brands online, which could affect your sales.
80% of buyers use smartphones for shopping
While physical stores remain the preferred picking points for some, online shopping gives you the much-needed convenience. Today, you can order and get products from home or office, making it easy for you to accomplish other tasks. The concept is gaining popularity across the middle class that often finds it hard to balance between busy working schedules and family responsibilities.
The concept has seen more than 80% of the shoppers doing so using their mobile gadgets thanks to increased internet access and low-cost devices. Most firms recognize the trend and are on the verge of integrating online shopping with conventional form. Mobile shopping has been a success story for online shopping stores such as eBay and Amazon.
People spend 89% of media time on app and 11% of websites
The rise of applications seems to draw more attention from the shoppers, neglecting the use of websites to get information. It explains the current trend where every company has an app where they update their announcements. They must keep the information concise and relevant to what the buyers need. Users need to get the best experience if they are to come back. You can focus the site on marketing while the app on user interaction.
More than half of the users take the smartphone after waking up
A vast majority of marketers tend to look for client’s behavior, and forget to benchmark with their conduct. They may not admit some actions, but almost every smartphone owner holds their smartphone when they wake up. It makes email marketing a valuable tool, as most will check their email and login in apps to get the latest news. Most users are addicted to the mobile devices, and whenever they register for your newsletter, you rest assured of a personal and direct communication. Wise marketers understand the scope of the concept and keep off from sending spammy emails that could harm their reputation.
68% of businesses have ventured into mobile marketing
If you are yet to embrace the new concept, you could be treading towards closure. You are simply sailing with a small minority that could soon find it hard to make any sales. With more than 68% of all companies integrating their marketing with mobile, it can only grow. The opportunities are endless hence the need to scoop when they last. It is a profitable venture that gives higher ROI than traditional marketing platforms.
79% of the mobile users use it to read emails
Email marketing remains as a core-marketing task for every business. Without it, companies find it hard to communicate directly and initiate engagements that could guide their next course of action. Smartphone users no longer need to login into the emails using a desktop or PC as they can accomplish all the tasks on the phone. It is welcome news to the firms that use inbound marketing to grow their sales.
The smartphone conversion rates stands at 64%
The goal of every business is to make a sale on every click. However, that remains a dream if the marketers cannot produce content that drives the buyer’s interest to buy your products. With mobile marketing in place, marketers must factor the unique features required to fit the sites into the gadgets OS without reducing the loading speed. The smartphone conversion rate 64% means more buys from mobile clicks, which is likely to grow as many consumers embrace the apps.
88% of the local searches on cell phones result in calls and visits
With a vast number of purchases beginning at the mobile devices, 88% of the local searches trigger them to visit the premise or call within 24 hours. Customers want to be sure, of the company and the brands hence follow through based on the impression they get from your interface. Some use the smartphones to locate the exact location of your business, which contributes to your sales.
By 2018, 80% of emails users will use smartphones to access the emails
If you have not optimized your emails for mobile devices, you need to keep up with the current and the future trends. More than 80% of users will read and send emails using smartphones, leaving a small number on the PC. Mobile marketing goes beyond apps and websites. A great deal of your communication will occur through emails. How well the firms position their brands depends on the how well they will capture the user’s interests.
60% of users want fast loading websites
When it comes to online marketing, your site gives the first impression about your brand. A great layout provides a lasting image on what your firm entails, while the ease of navigation keeps the users coming to your site. It helps to optimize your site for smartphones but not at the expense of the loading speed. 60% of the online visitors expect your site to load within 3 seconds or less. Delays in loading time send a clear signal that you are not serious about what you do.
According to Google, about 61% of the online visitors are not likely to come back, if they got problems accessing the site, while 40% will opt to visit the competitor’s website. A poorly designed site might be working towards benefiting your competition while pushing you out of business.
Mobile advertising will account for 72% of the entire US digital spending by 2019
An advert remains the most useful tool to communicate the brand’s attributes without offending the target audience. They enhance a smooth interaction between the audience and the brands. Today, the bulk of advertisements happens online, with most companies diverting their spend from traditional platforms such as print media and televisions. Targeting desktops seems to move towards joining direct mail as an old tactic.
70% of mobile searches often trigger online action within one hour
When mobile users find your company online, they are likely to engage with your business immediately through comments, queries or reviews. Compared to desktop users, the conversation rate is three times higher when using smartphones than when using laptops. The convenience and ease of operation remain the key drivers towards the numbers. Mobile users are always ion the move; they browse when watching TV, listening to music, traveling or taking coffee in a restaurant.
When someone makes a smartphone, they have a clear intent on what he or she want to search. Contrary, the laptop users is likely to do when they are doing other tasks. Mobile users are buyers if only your business can meet their needs. About 70% of these searches leads to action within one hour, while 50 percent leads to sales.
About 71% of the marketers believe in mobile marketing
Digital marketing has come a long way towards improving the way businesses interact with customers. The speed helps them combat negative perception before it gains ground. Companies are keen to measure the ROI of the new concepts before committing to large-scale investments. For mobile marketing, the numbers have it that it gives the best ROI hence core to the success of online marketing efforts.
More and more companies have taken it as a top priority in 2017, with the numbers hitting 71%. The growing confidence among marketers is likely to drive most businesses into fully integrating marketing with the new concept. By 2020, the industry expects smartphone owners to exceed people that have access to both electricity and water. The trend is not likely to cease, but changes in design and context are inevitable. How well the firms achieve their goals depends on how well they can keep up with the fast-changing technological landscape.