At the end of every year, everyone wants to know what the tech world expects concerning inbound marketing, social media, content marketing as well as online behavior. The search for such information is meant to help marketers and companies to prepare for the anticipated changes and perhaps synchronize them with their objectives. You have to act fast if you have to keep up with the fast-paced environment that gives preference to no one.
12 months may sound such a long time, but before you know it, you will be busy analyzing the possible changes for the coming year, perhaps having missed on the significant opportunities depicted in the previous year. 2017 was a year where visual content engulfed all the major social media networks such as snap chat, Facebook, Twitter, and Instagram. The impact is evident with the increased focus on visually appealing ads that tend to spark actions and reactions from potential clientele. If you are looking forward to instill brand loyalty further, you cannot wish away the impact that comes with video marketing. If the concept is relatively new to your ears, you probably need to take a brief look at some of the most powerful statistics that show the impact of visual content marketing.
The general statistics
Recent surveys show that about 37% of the marketers attribute their business success to visual content marketing in 2017. The concept seems to have taken the second spot after blogging which stood at 38% and is likely to go up beyond the conventional content-based ads. While blogging remains a vital aspect of online marketing, more than 74% of the paid social marketers seem to prefer visual forms as compared to 68% that prefer blogs and 60% for the videos.
If people cannot remember your information and perhaps derive inferences, the chances are that something is going wrong about the marketing tactics. Nevertheless, online audience tends to retain only 10% of the entire information three days later, while they are likely to remember about 65%image-rich content three days after the engagement. In simple terms, your readers will put more value on information that comes with visuals as opposed to long walls of material without visual appeal.
Video marketing on the move
Perhaps the most efficient way to engage your readers, video marketing creates a rare platform where customers can identify with the brands. The platform remains highly under-utilized despite the immense opportunities to enhance the visual content marketing. In 2018, video content is estimated to account for about 75% of the total internet traffic, raising the question on the number of sites that will be ready for the new venture. According to Cisco, Video content will generate up to 80% of the total internet traffic by the year 2019. If the statistics are anything to go by, companies would instead get busy devising ways their content plays in the new arena, or risk losing out on the fast-paced field.
While the impacts seem anticipatory, 77% of the companies that used video content marketing attribute a direct correlation between the platform and business success. In every one customer that wants to read about the products, there are four times as many keen to watch a video about it, hence the need to invest a massive chunk of your time and money into video marketing. A vast majority of the companies plan to increase their investment in the new concept, even if it means redirecting their marketing budgets.
The reigning visual marketing drifts
With only 14% of the marketers reportedly using live videos in 2016, the number grew in two-fold and is expected to maintain an upward trajectory. Facebook users have changed from watching recorded videos to live videos with the latter taking more than three times than the former. With increased access to mobile devices, more than half of all videos play on these devices with the number expected to rise into the regions of 70% by 2018.
While most companies want to relay a long message, short and precise videos attract high consumption of about 55% than the more extended versions. You have to keep up with the new formats as most viewers show preference to films that offer a 360-degree view as opposed to the conventional compositions. Additionally, more than 85% of the adults view the content on more than one gadget simultaneously.
Embracing the infographics
As the visual content seem to dictate the next turn in online marketing, infographics take pivotal stage in the journey. Internet readers give unbiased attention to content that carries the image. In fact, most tend to spend more time looking at the pictures than the text associated, are the photos resonate with their imagination. Similarly, the images attract a high number of likes and shares which draws traffic to your site. When it comes to tweets, you are likely to get 150% extra retweets on content with images than those that lack. Similarly, Facebook posts containing images attract 2.3 times more engagement than purely text-based content.